A large company was preparing for an IPO. Their website wasn’t pretty, but it made money. They operated on a CPC (cost-per-click) model, earning revenue from outbound clicks to affiliate …
Minimum viable products answer questions. What are you asking?
When A&W Lost to McDonald's—Because of Fractions In the 1980s, A&W tried to take on McDonald’s Quarter Pounder by offering a 1/3-pound burger for the same price. It had more meat.It won …
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Case Study: Improved design leads to fewer conversions
When a vulnerability isn’t a vulnerability
When working with a healthtech startup a few years ago, a strategic player that would open up a huge market required a security assessment from an external Infosec company in order to partner up with …
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